With 21.6% of people in the U.S. speaking a language other than English, there's a good chance your small business has multilingual customers living nearby. Using the right multilingual marketing strategy, small business owners can win over those customers in their...
To help search engine crawlers better understand your webpages and improve the odds of capturing rich results in search engine results pages (SERPs), learn about local business schema markup and how you can use structured data for your small business' website. What Is...
If you think the first step to local SEO is creating a Google business listing from scratch, think again. The search engine probably already built one for you—with inaccurate and missing data that'll harm your local search performance if left untouched. To take...
More than 95% of small businesses aren't using these high-conversion features in Google Business Profile—products and services. That means, if you're a small- to medium-sized local business within the eligible categories, you could gain a competitive edge just by...
Key Moments What Is Local SEO? Why Is Local SEO Important? How Does Local SEO Work? How to Optimize for Local Search Results Best Local SEO Tools for Beginners What Is Local SEO? Local SEO is a strategy to optimize search engine visibility and ranking in local search...
Each month, more than 178 million visitors discover local businesses on Yelp, so if your company isn't already on this local citation platform, you're missing out on countless conversion opportunities. Once you've created your Yelp business listing, here's how to...
In January 2023, Apple released Apple Business Connect, the company's own version of Google Business Profile. While Apple Maps and Siri previously used data from business directories like Yelp, TripAdvisor, and FourSquare, the introduction of this new platform now...
Managing your local citations is one of the most important steps in the local search engine optimization process. Your local citations should include NAP data—your business' name, address, and phone number—as well as other information relevant to your business....
If you're in the process of choosing your business category on Google Business Profile (formerly Google My Business), you'll want to research which categories your competitors are using. A business categories list consists of one primary category and up to nine...
If you are looking to update your photos on Google Business Profile (once called Google My Business), check out our quick guide to adding photos to your Google listing. How to Add Photos on Google Business Profile What to Expect After Updating Your Photos on Google...