The holidays are a time of excitement, celebration, and fun. For small businesses, these are usually coupled with the promise of more business as consumers shop for holiday gifts and sales. Here are some tips for boosting your holiday marketing strategy to get the...
Small Business Marketing
Everything Your Small Business Needs to Know About AI
These days, nearly constant news and developments stream out about AI from big, tech-driven companies. For small businesses, though, AI might seem like a pipe dream, but there are plenty of AI solutions small business owners can use to improve their day-to-day. Here's...
Why Your Small Business Needs a Website
Over five billion people use the internet today. That means most of the world is online, including your competitors, so if you're questioning "Do I need a website for my business?" you're already behind. Here are all the ways a website can benefit your small business....
Which Social Media Platforms Should Your Small Business Use?
If you want to get more online traffic for your local business, you need to have an active presence on social media. But as small business owners with limited time and budgets, it's difficult to know which social media platforms are worth your investment. Here are the...
How Do Customers Find Businesses Online?
When you own any type of business, you need to know how your customers are finding you. That way, you can invest your efforts in already successful channels to bring in more leads. While traditional marketing may be harder to track, you can easily discover how your...
How to Start Advertising Your Small Business Online
As a small business owner, you'll need a marketing plan to bring in customers. Since 92% of the U.S. population is online, and since businesses can target customers in the digital space at low costs or even for free, it shouldn't be surprising that digital marketing...
A Beginner’s Guide to Paid Advertising for Small Businesses
While you're waiting for your organic marketing strategies to show results, paid ads can be a supplemental digital marketing tactic to help your small business achieve its short-term goals. Here's what local businesses need to know to succeed with paid advertising....
Blogging Tips for Small Businesses
Wondering if blogging is a worthwhile marketing strategy for your small business? Creating a quality business blog is far more than frequently writing and publishing posts. Learn about the benefits of blogging, common mistakes, strategies, tips, and examples to give...
Digital & Traditional Marketing Tips for Restaurants
It can be tough to get new customers to try your restaurant, especially in areas with a lot of local competition. The truth is that if you haven't already committed to a comprehensive marketing strategy, you may already be behind your competitors. Here are a few...
Marketing Tips for Electricians
Competition can be high for electricians, which makes marketing your electrical services even more important. Handing out pamphlets and buying phone book ads should only be part of your marketing strategy. Now, electricians need local search to find potential...