When you own any type of business, you need to know how your customers are finding you. That way, you can invest your efforts in already successful channels to bring in more leads. While traditional marketing may be harder to track, you can easily discover how your...
As a small business owner, you'll need a marketing plan to bring in customers. Since 92% of the U.S. population is online, and since businesses can target customers in the digital space at low costs or even for free, it shouldn't be surprising that digital marketing...
While you're waiting for your organic marketing strategies to show results, paid ads can be a supplemental digital marketing tactic to help your small business achieve its short-term goals. Here's what local businesses need to know to succeed with paid advertising....
Wondering if blogging is a worthwhile marketing strategy for your small business? Creating a quality business blog is far more than frequently writing and publishing posts. Learn about the benefits of blogging, common mistakes, strategies, tips, and examples to give...
It can be tough to get new customers to try your restaurant, especially in areas with a lot of local competition. The truth is that if you haven't already committed to a comprehensive marketing strategy, you may already be behind your competitors. Here are a few...
Competition can be high for electricians, which makes marketing your electrical services even more important. Handing out pamphlets and buying phone book ads should only be part of your marketing strategy. Now, electricians need local search to find potential...
While there aren't as many corporate competitors, home service businesses still face stiff competition. Many service-area businesses have to compete against one another in a centralized location. So how do you stick out from the pack and dominate your service area?...
Over 4.26 billion people have a social media account, which they spend an average of 147 minutes per day using. This means it is more important than ever for small businesses to carve out a space for themselves online to reach customers. Discover how you can improve...