Which Social Media Accounts Should Your Business Be Following?

by | Last updated Dec 11, 2023

Read Time: 11 min read

Summary: TL;DR: Discover top social media accounts for small business advice on platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter). Follow accounts like NFIB, SCORE Mentors, and Young Entrepreneur on Facebook for valuable insights. Gain inspiration from Instagram accounts like Entrepreneur, Foundr, and Gary Vaynerchuk. LinkedIn offers networking opportunities with profiles like American Express Business and Forbes. On TikTok, accounts like Davie Fogarty and Kaila Uli share quick business tips. X accounts like Buffer, Google Small Business, and Harvard Business Review provide data-driven insights. Don't miss out on Small Business Administration and Small Business Trends for comprehensive tips. Follow Local Search Fuel for more small business advice across social media platforms.

Check out some of the best social media accounts small business owners can follow for tips, inspiration, and strategies for growing your business.

Best Facebook Accounts for Business

Facebook helps small business owners connect with their community, get inspiration from long-form videos and useful business articles, as well as join groups with other small business owners in their city and industry. As a whole, Facebook is one of the top social media platforms for marketing and collaboration. Here are a few of the best Facebook business pages for small businesses to follow.

National Federation of Independent Business, @NFIB

Screenshot of Facebook page for National Federation of Independent Business

NFIB’s Facebook page for business consolidates current data and economics information that’ll impact small businesses. The account is run by the National Federation of Independent Business, which creates short-term and long-term reports to predict how customer trends will impact business health. Their posts feature quick access to their own reports, along with links to major news from sources like Forbes and Inc. Magazine.

SCORE Mentors, @SCOREMentors

Screenshot of Facebook page for SCORE Mentors

SCORE is a non-profit organization that provides mentors to small business owners. Their main focus is to help entrepreneurs with starting and growing their businesses, and they do so on their Facebook account with a great supply of local business owner stories and events for creating better business plans and improving small business marketing strategies.

Young Entrepreneur, @YoungEntrepreneurs

Screenshot of Facebook page for Young Entrepreneur

If you’re a small business owner just starting out, Young Entrepreneur is a great Facebook company page to learn from other, more seasoned business owners. The account primarily posts full-length episodes of Entrepreneur Elevator Pitch, a show where small business owners have 60 seconds to pitch their business to investors to try and get an investment deal. They also share interviews from successful entrepreneurs, as well as Entrepreneur articles with hiring advice.

Best Instagram Accounts for Business

Small businesses on Instagram will find a lot of great inspiration, motivation, and branding strategy they can use as a model for their own social media accounts. Below are some of the best Instagram pages for business owners to follow.

Entrepreneur, @entrepreneur

Screenshot of Instagram account for Entrepreneur

For any industry, Entrepreneur is the ultimate source of small business inspiration. This corporate Instagram account features plenty of small business news and advice, but where it really shines is in its entrepreneur story features, unique collaborator posts, and Q&As with successful business owners. This content will be sure to spark ideas on how you can make your business operations more effective or how to uniquely promote your company online.

Foundr, @foundr

Screenshot of Instagram account for Foundr

Foundr’s company Instagram account is a fantastic source of information for small business owners in their first year. Their posts share useful quotes and case studies from entrepreneurs and business experts in a variety of industries, from e-commerce to AI tech to marketing. They also promote plenty of their own free courses on building a social media presence and converting customers as a local business.

Gary Vaynerchuk, @garyvee

Screenshot of Instagram account for Gary Vaynerchuk

Gary Vaynerchuk is a serial entrepreneur, investor, and self-proclaimed “hustler.” From starting his first business at seven to growing his family’s liquor store from a $3 million business to a $60 million business, Vaynerchuk has a proven track record for success. He now runs one of the most successful digital marketing agencies in the world, VaynerMedia, and has over ten million followers on social media.

He believes that everyone has the potential to start their own successful business, and he is well-known for his practical, no-BS business, marketing, and financial advice. So whether you’re looking for a tell-it-how-it-is personality or want to attend a one-of-a-kind business convention like VeeCon, this entrepreneur on Instagram is worth a follow.

Grant Cardone, @grantcardone

Screenshot of Instagram account for Grant Cardone

Grant Cardone is a real estate and financial expert who can offer great tips for starting your own small business. His 10X rule–the idea that small business owners should set goals and take action ten times above their expectations to excel–helps empower local business owners no matter the focus of their business and is a common thread in his posts. Follow for business growth and money management tips.

Instagram for Business, @instagramforbusiness

Screenshot of Instagram account for Instagram for Business

Instagram for Business gives expert advice on social media straight from the source. The account is a goldmine of free guides, e-books, webinars, and cheat sheets on Instagram-only features. If you’re starting your small business marketing strategy on Instagram, or simply looking to refine your current plan, this business Instagram account is one of the best for creative inspiration and platform-specific tips.

Jenna Kutcher, @jennakutcher

Screenshot of Instagram account for Jenna Kutcher

Jenna Kutcher is an online business coach, host of the Goal Digger Podcast, and entrepreneur on Instagram. Her content focuses on the intersections of health, family, and business. She has a viral GRWM series, in which she gives best practices on Instagram, Pinterest, and email marketing channels as she prepares for her day. Her digital courses are great for small business owners who want help building an email list or creating their own educational resources. And she even has guest experts like web designers and friends from her inner circle weigh in every once in a while.

Marie Forleo, @marieforleo

Screenshot of Instagram account for Marie Forleo

Marie Forleo is an author, CEO of one of Inc. 5000’s fastest growing companies, and host of MarieTV and the Marie Forleo Podcast. Named by Oprah as the thought leader for the next generation, Forleo’s online content promotes kindness, self confidence, and relentless optimism. For small business owners who feel stuck in a rut, who need motivation to keep going after facing setbacks, or who need help beating imposter syndrome, this Instagram account is a great resource for productivity, creativity, and fulfillment tips.

Richard Branson, @richardbranson

Screenshot of Instagram account for Richard Branson

Richard Branson is the founder of the Virgin Group and Virgin StartUp Loans. His Instagram account offers an adventurous take on small business advice. He posts worldwide travels and promotes the multicultural experiences he has and how they inspire him in his everyday life. In addition to travel and cultural understanding, he’s a big advocate of inclusive workforces across different cultures and abilities. For small business owners who agree that ownership should be about about helping people in need and improving the world, rather than simple numbers, this is the best Instagram account for you.

Best LinkedIn Company Pages

LinkedIn is the largest online professional network. Small business owners can network with and follow entrepreneurs and thought leaders in their industry on this recruiting-centered platform. Here are some useful LinkedIn company profiles for small businesses.

American Express Business, @american-express-business

Screenshot of LinkedIn page for American Express Business

You may know American Express as a financial services and credit card company, but their LinkedIn company account is a treasure trove of small business advice. As the company that created Small Business Saturday, you can find a ton of tips for preparing for the holidays as a small business owner. They also post interviews with founders and tips for effective digital marketing.

Forbes, @forbes-magazine

Screenshot of LinkedIn page for Forbes

With ample Forbes Under 30 features to learn from, Forbes is one of the best companies on LinkedIn for business advice. This LinkedIn company account is extremely active, with frequent recruiting efforts and job postings on their page, along with a fresh post once a week. They even offer their own newsletters, truly taking advantage of every feature a LinkedIn account has to offer. So if you want a reliable source to turn to every week, consider this LinkedIn business profile your one-stop shop.

LinkedIn Ads, @linkedin-ads

Screenshot of LinkedIn page for LinkedIn Ads

LinkedIn Ads is LinkedIn’s hub for B2B marketing. This top LinkedIn marketing profile posts articles and conversation starters to prompt input from business owners and also reposts relevant content about LinkedIn advertising from other affiliated LinkedIn pages. They also host plenty of live video events and send out a weekly newsletter as resources for business owners to successfully market on LinkedIn.

Pretty Little Marketer, @prettylittlemarketer

Screenshot of LinkedIn page for Pretty Little Marketer

“I love to follow Pretty Little Marketer on LinkedIn and Instagram! She always posts the most recent updates and tips to keep your social media up to date and creative! She also offers free education occasionally too which I highly recommend to any small business owner.” — Allie Gritt, Social Media Director at Hurrdat Marketing

TED Conferences, @ted-conferences

Screenshot of LinkedIn page for TED Conferences

TED Talks are a great source of professional and life advice, and the TED Conferences LinkedIn account is full of useful, two- to three-minute snippets of longer talks. This account also makes great use of polls to get user engagement and opinions on more general topics like giving back and decision-making. After following the account, you can attend live events focused on leadership, creativity, career growth, and AI.

Best TikTok Business Accounts to Follow

TikTok, the youngest social media platform in this post, is a great platform to find small business-centric accounts if your day-to-day is too busy for reading articles or watching long-form videos. With only 60 seconds to deliver content, creators on this platform find creative ways to deliver easily digestible entrepreneurial advice in bite-sized pieces. These are the best TikTok accounts for small business owners to follow.

Davie Fogarty, @daviefogarty

Screenshot of TikTok page for Davie Fogarty

The first thing that stands out about Davie Fogarty’s TikTok account is the production quality in all his videos. From there, his account is highly valuable for business owners who want advice on mental health, daily lifestyle habits, and social media marketing. His money-making tips and funny featured playlists strike the right balance between education and entertainment.

Kaila Uli, @kailauli

Screenshot of TikTok page for Kaila Uli

Kaila Uli is a marketing consultant who primarily shares business growth tips for small business owners. Her TikTok marketing account focuses on the “how to” aspect of building your business and troubleshooting when things don’t go to plan. She has a featured playlist of mini audits, a unique and useful alternative to a classic, private website audit. Small business owners can use these public audits to gather what they might be doing that’s the same or different from the business in the video.

The Productivity Coach, @the.productivity.coach

Screenshot of TikTok page for The Productivity Coach

The Productivity Coach helps creatives find a healthy work-life balance. This Tiktok for business account focuses on time and energy management, as well as neuroscience to help professionals increase efficiency in their everyday routine. “The Ideal Day” series, which you can find in the featured playlists, is particularly useful for small business owners who need help optimizing their work schedule.

Socialfeed, @socialfeed

Screenshot of TikTok account for Socialfeed

Socialfeed is run by a social media strategist whose experience working at companies like BuzzFeed and The New York Times is invaluable to business owners. With this account, you won’t just find advice for building followers and popularity on TikTok—you can also learn how to improve your social media marketings strategy and use hashtags better on Instagram, X, and Facebook.

Zesty, @zestyagency

Screenshot of TikTok account for Zesty

Zesty is a TikTok coaching account run by strategists Em Lucin and Sam Despo. Emily is a business owner herself, while Sam is a digital marketing expert, and the two combined offer a goldmine of content creation and optimization tips. Their two featured playlists, Content Ideas and Social Updates, are sure to keep you up-to-speed on social media trends, algorithm updates, and platform-specific ideas and features.

Best X (Formerly Twitter) Business Accounts

Where Instagram excels in branded, visual content with a focus on influencer aesthetics, X attracts more straightforward business, finance, and political news. It’s a great platform that small business owners in more “traditional” industries can still actively participate in. Here are the best X accounts for small business owners to follow.

Buffer, @Buffer

Screenshot of X account for Buffer

Buffer is a social media management tool, and their X account offers valuable research and insights they use to help their own clients. From the best times to post across various social media platforms to which social media metrics your business should be tracking, Buffer is a great social media account for small business owners to follow if you’re looking for data-driven insights on the latest social media marketing strategies.

Cyrus SEO, @CyrusShepard

Screenshot of X account for Cyrus SEO

“Cyrus Shepard is a really entertaining follow on X that combines a ton of SEO and digital marketing knowledge with humor. I’ve taken a lot of SEO inspiration from Cyrus and the tests he has conducted. Usually when Cyrus puts something new out, it’s a very impactful idea and worth paying attention to.” —Aaron Mackel, Digital Strategy Director at Hurrdat Marketing

Google Small Business, @GoogleSmallBiz

Screenshot of X account for Google Small Business

Google Small Business is a fantastic social media account to follow for digital marketing trends and search engine marketing news. After all, where better to get online marketing and business tips than directly from the search engine leader? Follow for a mix of motivational posts and guidelines for optimizing your Google Business Profile.

Harvard Business Review, @HarvardBiz

Screenshot of X account for Harvard Business Review

Harvard Business Review is all about offering advice to make the world run more smoothly–and that includes your small business. This corporate Twitter account shares ongoing research that’s been vetted by one of the most credible sources in the world, an ivy league university. Follow for studies on the psychology of business, best practices for running a workplace, and ways to improve customer and employee experiences.

HubSpot, @HubSpot

Screenshot of HubSpot X account page

HubSpot is one of the top CRMs in the industry, offering great sales and customer experience advice. With a casual, conversational voice bordering on a classic meme format, their company Twitter account is full of relatable and funny commentary on sales trends and business management. Most content is simply a fun, entertaining model for an engaging and humorous social media presence, but you can also follow for occasional inbound marketing tips and how to use AI for your small business.

Inc., @Inc

Screenshot of X account for Inc. Magazine

Inc. is a successful magazine focused on small business owners and startups. They post six issues a year, but their X business account offers daily articles and timely news about the business world and workplace trends at large. The page also has clean branding, with simple descriptive headlines and links to articles about productivity, staying motivated as an entrepreneur, and successfully keeping a small business running.

Joy Hawkins, @JoyanneHawkins

Screenshot of X account for Joy Hawkins

“I find it really beneficial to follow Joy Hawkins on X. She shares local search updates and re-shares posts from other top experts in the industry. Her feed sort of feels like a one-stop-shop for all things local search.” —Alexi Wilt, Local Search Director at Hurrdat Marketing

MarketingSherpa, @MarketingSherpa

Screenshot of X account for MarketingSherpa

On MarketingSherpa’s X account, you’ll see digital marketing-specific case studies and success stories. With SEO topics like keyword targeting and site speed, as well as in-depth case studies of other digital marketing channels like email, this X account can help small business owners stay up-to-date on which marketing strategies beyond social media they should be using.

Small Business Administration, @SBAGov

Screenshot of X account for Small Business Administration

The Small Business Administration (SBA) is a government agency devoted to supporting small business owners. Their corporate X account takes the tailored advice and news they produce for small business owners on their website and breaks it into bite-sized pieces. The SBA is a source for many of the other social media accounts in this list, and following them ensures you’ll be getting the best news and tips for a successful small business strategy.

Screenshot of X account for Small Business Trends

Small Business Trends offers plenty of resources for small business owners across all industries. Their social media content ranges from general financial, technology, and marketing information all entrepreneurs should know to industry and job-specific posts like the best source for supplies or HR trends. With multiple posts a day, this X account keeps local business owners in-the-know on what’s happening in the world of entrepreneurship.

Looking for more social media accounts to follow for small business advice? Local Search Fuel by Hurrdat is on Facebook, LinkedIn, X, and Instagram! Our social media accounts are perfect for small business owners looking for consistent advice and tips on small business growth and effective local SEO marketing strategies. Follow us today!

Stefanie Vanderbeek

Stefanie Vanderbeek

Stefanie Vanderbeek is a content strategist and writer who specializes in long-form digital content and website SEO optimization. Stefanie earned her Bachelor of Journalism from the University of Nebraska-Lincoln in Advertising and Public Relations in 2021. In her free time, you can find Stefanie reading, deep diving into video game lore, singing in her professional vocal group, or traveling the world!

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