Since every business is unique, there's no "right" answer to how much a small business should spend on marketing every year. But there is a wrong answer—zero dollars. Small business marketing may seem like an unnecessary investment, especially since startups can be...
Check out some of the best social media accounts small business owners can follow for tips, inspiration, and strategies for growing your business. Best Facebook Accounts for Business Best Instagram Accounts for Business Best LinkedIn Company Pages Best TikTok Business...
With 21.6% of people in the U.S. speaking a language other than English, there's a good chance your small business has multilingual customers living nearby. Using the right multilingual marketing strategy, small business owners can win over those customers in their...
Expanding your small business to a second location? From opening day to your first months of operation, here are the ten best ways to market your new business location to current and prospective customers. Define Your Customer Base You need to know your target...
Small business marketing isn't a "set it and forget it" concept–if you want your business to grow, so must your marketing strategy. Whether your current marketing plan is working great, isn't working quite as well as you'd like, or isn't working at all, you should...
Take your small business marketing strategy one step further with promotional product branding. Learn how to use promotional products to advertise your small businesses. What Are Promotional Products? Why Your Business Should Use Promotional Products How to Create...
To help search engine crawlers better understand your webpages and improve the odds of capturing rich results in search engine results pages (SERPs), learn about local business schema markup and how you can use structured data for your small business' website. What Is...
From email marketing strategies for small businesses to the top email marketing tools, here's everything you need to know to boost your small business marketing strategy. What Is Email Marketing? Why Is Email Marketing Important? How to Do Email Marketing in 10 Steps...
Discover everything an entrepreneur needs to know about small business marketing below. What Is Small Business Marketing? Why Is Small Business Marketing Important? What Are the Challenges of Small Business Marketing? How Do I Start Marketing My Small Business? What...
To make this holiday a success, read up on everything you need to know about Small Business Saturday: What Is Small Business Saturday? When Is Small Business Saturday? Why Is Small Business Saturday Important? Small Business Saturday Tips Successful Small Business...