As a small business owner, you'll need a marketing plan to bring in customers. Since 92% of the U.S. population is online, and since businesses can target customers in the digital space at low costs or even for free, it shouldn't be surprising that digital marketing...

Stefanie Vanderbeek
Stefanie Vanderbeek is a Content Strategist and writer at Hurrdat Marketing in Omaha, Nebraska. She specializes in long-form digital content and website SEO optimization. Stefanie earned her Bachelor of Journalism degree in Advertising and Public Relations from the University of Nebraska-Lincoln in 2021. In her free time, she can be found reading The Witcher series and Sarah J. Maas novels, watching shows and movies like Criminal Minds and Lord of the Rings, researching lore from Elden Ring and The Legend of Zelda, and singing. Stefanie loves to travel and has been to many different countries outside of the U.S., with plans to add more to the list in the coming months and years. She currently lives in Omaha.
Posts From the Author
A Beginner’s Guide to Paid Advertising for Small Businesses
While you're waiting for your organic marketing strategies to show results, paid ads can be a supplemental digital marketing tactic to help your small business achieve its short-term goals. Here's what local businesses need to know to succeed with paid advertising....
How to Find Competitor Categories in Google Business Profile
If you're in the process of choosing your business category on Google Business Profile (formerly Google My Business), you'll want to research which categories your competitors are using. A business categories list consists of one primary category and up to nine...