As a small business owner, you'll need a marketing plan to bring in customers. Since 92% of the U.S. population is online, and since businesses can target customers in the digital space at low costs or even for free, it shouldn't be surprising that digital marketing...
While you're waiting for your organic marketing strategies to show results, paid ads can be a supplemental digital marketing tactic to help your small business achieve its short-term goals. Here's what local businesses need to know to succeed with paid advertising....
If you're in the process of choosing your business category on Google Business Profile (formerly Google My Business), you'll want to research which categories your competitors are using. A business categories list consists of one primary category and up to nine...