More than 95% of small businesses aren't using these high-conversion features in Google Business Profile—products and services. That means, if you're a small- to medium-sized local business within the eligible categories, you could gain a competitive edge just by...
Key Moments What Is Local SEO? Why Is Local SEO Important? How Does Local SEO Work? How to Optimize for Local Search Results Best Local SEO Tools for Beginners What Is Local SEO? Local SEO is a strategy to optimize search engine visibility and ranking in local search...
Over five billion people use the internet today. That means most of the world is online, including your competitors, so if you're questioning "Do I need a website for my business?" you're already behind. Here are all the ways a website can benefit your small business....
If you want to get more online traffic for your local business, you need to have an active presence on social media. But as small business owners with limited time and budgets, it's difficult to know which social media platforms are worth your investment. Here are the...
Each month, more than 178 million visitors discover local businesses on Yelp, so if your company isn't already on this local citation platform, you're missing out on countless conversion opportunities. Once you've created your Yelp business listing, here's how to...
In January 2023, Apple released Apple Business Connect, the company's own version of Google Business Profile. While Apple Maps and Siri previously used data from business directories like Yelp, TripAdvisor, and FourSquare, the introduction of this new platform now...
When you own any type of business, you need to know how your customers are finding you. That way, you can invest your efforts in already successful channels to bring in more leads. While traditional marketing may be harder to track, you can easily discover how your...
As a small business owner, you'll need a marketing plan to bring in customers. Since 92% of the U.S. population is online, and since businesses can target customers in the digital space at low costs or even for free, it shouldn't be surprising that digital marketing...
While you're waiting for your organic marketing strategies to show results, paid ads can be a supplemental digital marketing tactic to help your small business achieve its short-term goals. Here's what local businesses need to know to succeed with paid advertising....
If you're in the process of choosing your business category on Google Business Profile (formerly Google My Business), you'll want to research which categories your competitors are using. A business categories list consists of one primary category and up to nine...