The holidays are a time of excitement, celebration, and fun. For small businesses, these are usually coupled with the promise of more business as consumers shop for holiday gifts and sales. Here are some tips for boosting your holiday marketing strategy to get the...
These days, nearly constant news and developments stream out about AI from big, tech-driven companies. For small businesses, though, AI might seem like a pipe dream, but there are plenty of AI solutions small business owners can use to improve their day-to-day. Here's...
If you think the first step to local SEO is creating a Google business listing from scratch, think again. The search engine probably already built one for you—with inaccurate and missing data that'll harm your local search performance if left untouched. To take...
More than 95% of small businesses aren't using these high-conversion features in Google Business Profile—products and services. That means, if you're a small- to medium-sized local business within the eligible categories, you could gain a competitive edge just by...
Key Moments What Is Local SEO? Why Is Local SEO Important? How Does Local SEO Work? How to Optimize for Local Search Results Best Local SEO Tools for Beginners What Is Local SEO? Local SEO is a strategy to optimize search engine visibility and ranking in local search...
Over five billion people use the internet today. That means most of the world is online, including your competitors, so if you're questioning "Do I need a website for my business?" you're already behind. Here are all the ways a website can benefit your small business....
If you want to get more online traffic for your local business, you need to have an active presence on social media. But as small business owners with limited time and budgets, it's difficult to know which social media platforms are worth your investment. Here are the...
Each month, more than 178 million visitors discover local businesses on Yelp, so if your company isn't already on this local citation platform, you're missing out on countless conversion opportunities. Once you've created your Yelp business listing, here's how to...
In January 2023, Apple released Apple Business Connect, the company's own version of Google Business Profile. While Apple Maps and Siri previously used data from business directories like Yelp, TripAdvisor, and FourSquare, the introduction of this new platform now...
When you own any type of business, you need to know how your customers are finding you. That way, you can invest your efforts in already successful channels to bring in more leads. While traditional marketing may be harder to track, you can easily discover how your...