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Once you set up a Google My Business listing for your business, it gathers useful information that you can use to help improve your online marketing strategy. That information can be found in Google My Business Insights, which shows you how customers interact with...

More than half of the world's population uses social media, so utilizing social media is a great way to reach customers online and provide them with information about your local business. Discover how you can improve your small business' local visibility through...

As a business, you're going to encounter some negative online reviews every now and then. Don't worry! It isn't the end of the world to get a negative review. In fact, responding to bad reviews can be an opportunity for you to showcase your customer service skills and...

Looking for some simple ways to improve your small business' online presence in 2021? Check out these ten digital marketing tips that can help you take your marketing efforts to the next level! Conduct Competitor Research As a small business owner, you should know...

Did you know that 89% of customers won't take action on a business' website before reading online reviews? Or that nearly 80% of consumers trust an online review more than a personal recommendation from friends or family? Google business reviews are extremely...

Local search optimization (or local SEO) plays a huge role in the success of your small business online. It's what helps your business appear in local search results on Google so that customers can find you. But showing up in these results isn't as easy as it sounds....

Utilizing local search engine optimization is one of the best ways to help your small business show up in relevant local search results in Google and other search engines. But there are a lot of mistakes that business owners can make with local SEO that could...

Creating a local listing for your small business through Google My Business and other local search directories is a great way to reach more customers, create brand awareness, and improve your business' visibility online. However, if your business doesn't adhere to...

Whether your goal is to rank higher in local search results or connect with more customers online, you should create a Google My Business Profile. Through Google My Business, you can update your business information, respond to reviews, post photos, and more, but you...