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How does local search optimization work? What do you need to know about search engine algorithms? Where should you be optimizing local listings? Discover the answers to these questions and stay current with local SEO trends on the Local Search Fuel blog!
Getting Started on Apple Business Connect
In January 2023, Apple released Apple Business Connect, the company's own version of Google Business Profile. While Apple Maps and Siri previously used data from business directories like Yelp, TripAdvisor, and FourSquare, the introduction of this new platform now...
How Do Customers Find Businesses Online?
When you own any type of business, you need to know how your customers are finding you. That way, you can invest your efforts in already successful channels to bring in more leads. While traditional marketing may be harder to track, you can easily discover how your...
How to Start Advertising Your Small Business Online
As a small business owner, you'll need a marketing plan to bring in customers. Since 92% of the U.S. population is online, and since businesses can target customers in the digital space at low costs or even for free, it shouldn't be surprising that digital marketing...
A Complete Guide to Local Citations for Small Businesses
Managing your local citations is one of the most important steps in the local search engine optimization process. Your local citations should include NAP data—your business' name, address, and phone number—as well as other information relevant to your business....
A Beginner’s Guide to Paid Advertising for Small Businesses
While you're waiting for your organic marketing strategies to show results, paid ads can be a supplemental digital marketing tactic to help your small business achieve its short-term goals. Here's what local businesses need to know to succeed with paid advertising....
How to Find Competitor Categories in Google Business Profile
If you're in the process of choosing your business category on Google Business Profile (formerly Google My Business), you'll want to research which categories your competitors are using. A business categories list consists of one primary category and up to nine...
How to Update Photos on Google Business Profile
If you are looking to update your photos on Google Business Profile (once called Google My Business), check out our quick guide to adding photos to your Google listing. How to Add Photos on Google Business Profile What to Expect After Updating Your Photos on Google...
How to Update Your Business Category in Google Business Profile
If you've recently changed what you offer customers, you need to let Google know. By changing your business category on Google Business Profile (also known as Google My Business), you can start appearing in more accurate local searches. Here is a quick and easy guide...
How to Update Your Name in Google Business Profile
If you recently changed the name of your business, you need to update it on Google Business Profile (formerly known as Google My Business) to maintain your position in local searches and to avoid confusing your customers online. Follow our comprehensive guide to...