Local SEO

A Beginner’s Guide to Google Posts

A Beginner’s Guide to Google Posts

In 2017, Google posts were released to all businesses that were verified on Google Business Profile (formerly Google My Business). Google posts allow business owners to share content like company announcements, new products, or event details with their customers who...

How to Optimize Your Website for Local Search

How to Optimize Your Website for Local Search

If you want to find more customers online for your local business, you need to have a website optimized for local search. Organic search engine optimization is the key to rising in search rankings and creating more consumer impressions. Here are a few SEO tips to...

Your Guide to Google Business Profile Insights

Your Guide to Google Business Profile Insights

Once you set up a Google Business Profile (formerly Google My Business) listing for your business, it gathers useful information that you can use to help improve your online marketing strategy. That information can be found in Google Business Profile Insights, which...

How to Respond to Negative Reviews of Your Business

How to Respond to Negative Reviews of Your Business

As a business, you’re going to encounter some negative online reviews every now and then. Don’t worry! It isn’t the end of the world to get a negative review. In fact, responding to bad reviews can be an opportunity for you to showcase your customer service skills and...

2021 Digital Marketing Tips for Small Businesses

2021 Digital Marketing Tips for Small Businesses

Looking for some simple ways to improve your small business' online presence in 2021? Check out these ten digital marketing tips that can help you take your marketing efforts to the next level! Conduct Competitor Research As a small business owner, you should know...