Apple’s split from Yelp may not seem like a big deal, but it offers an opportunity for small business owners to get their information listed on a new (or at least improved) online local business directory! Here are six reasons why your small business should be listed in Apple Maps!
One of the Largest Mapping Apps
Apple’s reach is massive. The company has over 1.4 billion active devices across the iPhone, iPad, and other products. And of all active phones in the United States, nearly half are iPhones. Registering your small business with Apple Maps literally puts you on the map for anyone who uses Apple. Considering three out of four iOS users rely on Apple Maps—an app that receives over five billion requests every week—not being listed on the app could mean missing out on potential customers.
Free to Set Up a Local Listing
Apple Maps is conveniently pre-installed on iPhones and iPads, whereas other navigational apps like Waze or Google Maps require users to manually find and download. All you need to create your Apple Maps business listing is an Apple ID, which requires very little setup. From there, you can rest assured that using Apple’s navigation system doesn’t cost you anything.
Helps with Local SEO
When you add a local business listing in Apple Maps, you’re registering your business information (name, address, phone number, etc.) with one of the largest mapping tools available. The app’s verification of your local citation provides strong signals to search engines like Google and Bing, showing them that you’re a reputable business, which means you’re more likely to show up in local search engine results.
Offers a Look Around Feature
Similar to Google’s 360 Tour, Apple Maps offers users a “Look Around” feature. This allows people to see the inside of your business before arriving so they can get an idea of what your storefront looks like. Not only is this helpful for potential customers trying to locate your business, but having photos of your business registered in Apple Maps makes it more likely that they’ll get pulled into search engine results.
Works with Siri
Voice search is on the rise. Recent studies have shown that 58% of consumers use voice search to find a local business on their smartphone, and with such a high number of iPhone users, there’s a high likelihood that someone has searched for your business services through voice search. What makes this especially important is that Apple Maps is integrated with Siri. So by registering your business with Maps, it’s likely that Siri will pull your business as a recommendation whenever a user is looking for local products or services in your area.
Easy-to-Use Review System
The most important benefit that comes with being listed on Apple Maps is that it will soon begin using an in house-rating and photo system in place of what Yelp once provided. As part of the iOS 14.6 update, Apple’s own review system allows customers to rate a business with a simple thumbs up or thumbs down based on their experience. Users can also add photos to their review, which will be verified by real people before they’re officially posted in Apple Maps. To further prevent abuse, Apple will only accept ratings from those who have physically been to the establishment, which is tracked through location services.