Alexi Wilt

Alexi Wilt

Expert Contributor

Having started at Hurrdat Marketing as a Local Search Strategist, Alexi Wilt is now the agency’s Local Search Director. With a degree in marketing from Creighton University and more than seven years of experience in the local SEO industry, Alexi is skilled in boosting online visibility for small and enterprise businesses. She specializes in online business listing building, optimization, and management and creating local search optimization strategies for growing companies. When she isn’t working in Yext or Google Business Profile, you can find her sipping beers at local breweries, cheering on the Bluejays courtside, or recapping the latest drama from The Bachelor.

Posts Featuring Contributor

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How to Claim Your Google Business Profile

If you think the first step to local SEO is creating a Google business listing from scratch, think again. The search engine probably already built one for you—with inaccurate and missing data that'll harm your local search performance if left untouched. To take...

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How to Add Products & Services on Google Business Profile

More than 95% of small businesses aren't using these high-conversion features in Google Business Profile—products and services. That means, if you're a small- to medium-sized local business within the eligible categories, you could gain a competitive edge just by...

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Yelp SEO Guide: How to Optimize Your Business Listing

Each month, more than 178 million visitors discover local businesses on Yelp, so if your company isn't already on this local citation platform, you're missing out on countless conversion opportunities. Once you've created your Yelp business listing, here's how to...

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Getting Started on Apple Business Connect

In January 2023, Apple released Apple Business Connect, the company's own version of Google Business Profile. While Apple Maps and Siri previously used data from business directories like Yelp, TripAdvisor, and FourSquare, the introduction of this new platform now...

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A Complete Guide to Local Citations for Small Businesses

Managing your local citations is one of the most important steps in the local search engine optimization process. Your local citations should include NAP data—your business' name, address, and phone number—as well as other information relevant to your business....

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How Local Services Ads Compare to Google Ads

Small businesses are always searching for ways to increase visibility in search engine results. For some time, one of the best ways to do so was through advertising with Google Ads, a pay-per-click (PPC) platform that gives advertisers top placement in search...

Cartoon People Looking Around with a Magnifying Glass: Local Search Fuel

Fact or Fiction: The Truth About Local Search Optimization

Optimizing your website for local SEO is one of the best ways to help your business get found more often in relevant local search results by customers who are looking for the products or services you offer. But there are a lot of misconceptions about local SEO that...