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How to Add Multiple Locations to Google Business Profile

Oct 13, 2022

Whether you’re a small business adding a second location to your Google Business Profile (originally called Google My Business) or a medium-sized company setting up franchise locations, our guide will walk you through everything you need to know about adding multiple business locations to Google Maps, Map Packs, and Google Search.

How to Add Multiple Business Locations to Google Business Profile

  1. Sign in to your Google Business Profile account
  2. Select “Add New Business” from the left navigation bar. Skip this step if you already manage multiple locations
  3. Click “Add Your Business to Google.” Do not search for and select your business name, as your existing location will appear. You have already created/claimed this listing
  4. Follow the prompts to set up your additional location
  5. Select your preferred verification method and follow additional prompts to verify your Google Business Profile. If you’re creating more than 10 locations, you may be able to request bulk verification

What to Expect When Adding Locations to Google Business Profile

It can take Google up to four weeks to finalize and publish your additional Google Business Profile location if there aren’t any re-verification requests. First, Google verifies your business with the information you submitted. This step can take up to seven days. Then, it can take a few weeks more for your business information to show up in Google results and services like Google Maps and Map Packs.

In the meantime, be sure to add your businesses to local business directories with consistent name, address, and phone number (NAP) information for each listing. This will help Google know your business information is accurate and legitimate.

Why You Should Correctly List Your Business Locations Online

Google tends to rank businesses better when they have many consistent mentions of their NAP across the web—in other words, listing your addresses properly online is an easy small business SEO strategy. Here are several other benefits of optimizing all of your business locations online:

  • With your NAP posted at every opportunity, new customers can still find you even if they’re using local directories and search queries you wouldn’t normally target
  • Similarly, influencers and media professionals are more likely to find and create content promoting your business
  • Potential customers can find an archive of reviews, which can establish your business as trustworthy and credible
  • If your location is not listed online, 25% of potential customers are unlikely to visit you

FAQs

What Is a Business Group in Google Business Profile?

A business group is a collaborative folder for all your owned business. With a business group, you can add users to help manage all the locations without sharing your account’s username and password. Follow these steps to create a business group in Google Business Profile:

  1. Sign in to your Google Business Profile account
  2. Select “Businesses” from the left navigation bar. Skip this step if you already manage multiple locations
  3. Click the “Create Group” button
  4. Type a group name and click “Create”

How Do I Transfer Locations into a Business Group in Google Business Profile?

To transfer locations into a business group, you must already be the owner of both the locations and the business group. Here’s how to transfer your locations:

  1. Sign in to your Google Business Profile account
  2. Select “Businesses” from the left navigation bar. Skip this step if you already manage multiple locations
  3. Select the checkbox of the locations you wish to transfer
  4. Under the “Actions” drop-down menu, click “Transfer Businesses”
  5. Select the business group where you wish to transfer your locations
  6. Click the “Transfer” button

How Do I Remove a Duplicate Google Business Location?

To remove a duplicate Google business location from your Google Business Profile follow these steps:

  1. Sign into your Google Business Profile account
  2. Select “Businesses” from the left navigation bar. Skip this step if you already manage multiple locations
  3. Select the checkbox of locations you want to remove
  4. Under the “Actions” drop-down menu, click “Remove Business”
  5. Click “Remove” to finalize

How Do I Bulk Upload More Than 10 Locations to Google Business Profile?

To bulk upload more than 10 locations, complete these steps:

  1. Sign in to your Google Business Profile account
  2. Select “Businesses” from the left navigation bar. Skip this step if you already manage multiple locations
  3. Click the “Add Business” button
  4. Select “Import Businesses” from the drop-down menu
  5. Download the template, sample spreadsheet, and attributes reference spreadsheet
  6. Click “Select File” once you have filled out the template. Your files must be in .xls, .xlsx, .ods, or .csv formats
  7. See the proposed changes by clicking “Preview Changes”
  8. Hit “Cancel” to edit your spreadsheet and fix errors
  9. Click “Apply” and “Review Changes”
  10. Click “Submit”

Need extra help managing your Google business locations? Local Search Fuel by Hurrdat can help! Head to our guides on updating your Google Business Profile or get started with us today.