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How to Update Your Hours (& Closures) in Google Business Profile

Oct 13, 2022

Wondering how to edit your business hours on Google? You can easily update your hours of operation in Google Business Profile—commonly known as Google My Business—to let your customers know when you’re open. Learn how to change your business hours in Google Maps and Google Search in our guide to Google business hours below!

How to Update Your Business Hours on Google Business Profile

  1. Choose the business you want to edit from your Google Business Profile
  2. Select the “Info” tab on the left navigation bar
  3. Click the pencil icon next to your listed hours
  4. Toggle the open/closed switch under each day of the week to reflect your schedule
  5. Type or choose the correct hours of operation for your business
  6. Click “Apply” to save your changes

24-Hour Businesses

  1. Follow steps 1-4
  2. Click in the hours’ field and select “24 hours” from the drop-down menu
  3. Hit “Apply”

Closing & Reopening During the Business Day

  1. Follow initial steps 1-4
  2. Type the first set of hours your business will be open (like 9:00 AM to 3:00 PM)
  3. Click “Add Hours”
  4. Type the second set of hours your business will be open (like 6:00 PM to 10:00 PM)
  5. Hit “Apply”

What to Expect When Updating Your Google Hours

It can take up to three days for your new Google business hours to appear in Maps, Search, and your Google Business Profile, so edit your holiday hours and closures several days in advance.

Remember to adjust your business hours across all online platforms (including your website)—not just on Google Business Profile. Otherwise, Google could lose trust in your business if your information is inconsistent across the web. Common local business directories that list your hours include Bing, Yahoo, Apple Maps, Yelp, and many more.

Why You Should You Fix Your Business Hours Online

As mentioned, Google favors businesses that have consistent and accurate information—including their business hours—on the internet. Beyond search engine optimization, here are a few more benefits to keeping accurate hours online:

  • Customers appreciate knowing your hours without having to contact you
  • You can avoid the “I drove all the way here and your business is closed” feedback from customers
  • Accurate special hours and holiday hours help customers plan their holiday shopping in advance
  • Google won’t have to inaccurately guess your business hours or rely on suggested edits from users, allowing the business owner to control the published information
  • The more information your Google Business Profile has, the more likely customers are to see your brand as professional and choose it over your competitors


How Do I Set Special Business Hours in My Google Business Profile?

You can set special hours in your Google Business Profile for special events that last up to six continuous days or holidays. Here’s how to set holiday hours on Google:

  1. Choose the business you want to edit from your Google Business Profile
  2. Click the “Info” tab on the left navigation bar
  3. Select the pencil icon next to “Special Hours”
  4. Enter a date
  5. Toggle the open/closed switch
  6. List the hours you will be open/closed
  7. Hit “Apply” to save your changes

Be sure to make your special business hour changes in advance. It can take up to three days for the hours to be updated on Google Maps and Google Search.

How Do I Show Busy Hours on Google?

Unfortunately, you can’t manually add Google’s “busy hours”—including popular wait times, live visit information, and typical visit duration—to your Google Business Profile yourself. Once a brick-and-mortar location gets enough user visits, Google automatically creates these “busy hours” metrics from user data.

How Do I Mark My Business as Closed in Google Business Profile?

Follow these steps to mark your business profile as closed:

  1. Log in to your Google Business Profile to select the business you want to edit
  2. Click the “Info” tab on the left navigation bar
  3. Look for the “Close This Business on Google” section on the right side of the page
  4. If your business will close for more than seven days and plans to open again or is a seasonal business, select “Mark as temporarily closed”
  5. For permanent closings, select “Mark as permanently closed.” You can also select “Remove listing” if you no longer want your business listed on Google Maps or Google Search.
  6. Select “Close Business” to save your changes

When you want to re-open the business, just update the business days and hours as normal.

How Long Does It Take to Update Google Business Hours?

After you submit changes, it takes up to three days to update your hours on Google Business Profile.

Need additional help updating your Google hours? Local Search Fuel by Hurrdat can help! Check out our guides to Google Business Profile or get started with us today.