Search algorithms are constantly changing, and for local businesses trying to get found by customers, it's important to adjust your local search strategy to continue showing up in results. Here's our collection of the most important local search factors that'll impact...
Local SEO
The Biggest Local SEO Mistakes to Avoid
Utilizing local search engine optimization is one of the best ways to help your small business show up in relevant local search results in Google and other search engines. But there are a lot of mistakes that business owners can make with local SEO that could...
Is Your Business Able to Set Up Local Business Listings?
Creating a local listing for your small business through Google Business Profile and other local search directories is a great way to reach more customers, create brand awareness, and improve your business' visibility online. However, if your business doesn't adhere...
Should Your Business Be Verified on Google?
Whether your goal is to rank higher in local search results or connect with more customers online, you should create a Google Business Profile (a.k.a. Google My Business). Through Google Business Profile, you can update your business information, respond to reviews,...
How Incorrect Local Listings Could Affect Your Business
When consumers search for products and services in Google, 46% of searches have local intent. In other words, those consumers are looking for local businesses. One of the best ways to help consumers find your business is by adding your information to online local...
How Local Services Ads Compare to Google Ads
Small businesses are always searching for ways to increase visibility in search engine results. For some time, one of the best ways to do so was through advertising with Google Ads, a pay-per-click (PPC) platform that gives advertisers top placement in search engine...
Fact or Fiction: The Truth About Local Search Optimization
Optimizing your website for local SEO is one of the best ways to help your business get found more often in relevant local search results by customers who are looking for the products or services you offer. But there are a lot of misconceptions about local SEO that...