As a small business owner, you'll need a marketing plan to bring in customers. Since 92% of the U.S. population is online, and since businesses can target customers in the digital space at low costs or even for free, it shouldn't be surprising that digital marketing...
While you're waiting for your organic marketing strategies to show results, paid ads can be a supplemental digital marketing tactic to help your small business achieve its short-term goals. Here's what local businesses need to know to succeed with paid advertising....
If you're in the process of choosing your business category on Google Business Profile (formerly Google My Business), you'll want to research which categories your competitors are using. A business categories list consists of one primary category and up to nine...
Your website is often the best way for customers to find information about your business. In order to share this information with customers and drive more conversions, you have to first increase traffic to your website. Here is how to drive more users to your website...
Search algorithms are constantly changing, and for local businesses trying to get found by customers, it's important to adjust your local search strategy to continue showing up in results. Here's our collection of the most important local search factors that'll impact...