Local Search Fuel Logo

How to Update Your Name in Google Business Profile

Oct 13, 2022

If you recently changed the name of your business, you need to update it on Google Business Profile (formerly known as Google My Business) to maintain your position in local searches and to avoid confusing your customers online. Follow our comprehensive guide to update your business name in Google Business Profile below!

How to Update a Business Name on Google

  1. Sign in to your Google Business Profile account
  2. Click the pencil icon to the right of your blue verification check mark
  3. Click the pencil icon under “Business Name” in the “About Your Business” section
  4. Enter your business’ updated name
  5. Click “Save”

What to Expect After Changing Your Google Business Name

Once you change your business name in Google Business Profile, you will be required to verify your business on Google again through the same process as when you initially set up your listing.

It can take a while for your business to be re-verified under the new name, so don’t be surprised if you don’t see the name change right away or you temporarily lose your status as a Google verified business.

It may be possible to receive an instant verification, though. You must fulfill a few conditions (like being set up on Google Search Console) first. Learn more about the ways you can re-verify your business after making changes.

Why You Should Change Your Business Name on Google

You should change your business name on your Google Business Profile to avoid confusing new and existing customers.

If your business is now operating under a new name, it’s important to spread that information so people know who you are, where you’re located, how to search for you online, and how to give your business referrals.

FAQs

How Do I Change My Business Name on Google Maps?

To change your business name on Google Maps, you must follow the same steps as you would to update your business name on Google Business Profile:

  1. Sign in to your Google Business Profile account and find your business in Google Maps
  2. Select the pencil icon beside your verification check mark on your Google Maps listing to open “About Your Business”
  3. Select the pencil icon to the right of the “Business Name” field
  4. Type in your new business name
  5. Hit “Save” to update your name in Google Maps

Does Changing My Business Name Hurt My Search Ranking?

Changing your business name in Google could impact your search ranking temporarily or long-term. While you re-verify your business, your listing might not perform as well in local searches, but this should improve after Google confirms your new business name.

Long-term issues can occur if you change your name in Google but not on other directories. Google will lose trust in your business if it notices that your name, address, phone number, location, hours, and other business details are inconsistent across the web. This is where listing management services like Yext can help as they allow you to make changes to your listings across various directories at once.

Will I Lose My Google Reviews If I Change My Business Name?

Most businesses will not lose their reviews when they change their name on Google. The mistake some business owners make when they want to change their business name is creating a completely new Google listing. If you update the name on your current account, you will not lose the reviews associated with that profile.

Need help setting up and optimizing your Google Business Profile? Local Search Fuel by Hurrdat offers local citation services and Google Business Profile resources that can help you find new customers across the internet! Get started today!