More than half of the world’s population uses social media, so utilizing social media is a great way to reach customers online and provide them with information about your local business. Discover how you can improve your small business’ local visibility through social media marketing below.
Another Place for Local Citations
Social media profiles on platforms like Facebook, LinkedIn, and Foursquare can be just as valuable as local listings in online business directories. In fact, having business profiles on these platforms gives you more opportunities to create local citations. By including citations with NAP data (i.e., business name, address, and phone number) in your social media descriptions, you make it easier for customers to find your business online. In addition, having local citations attached to social media platforms gives you another way to demonstrate to Google that you’re a legitimate and trustworthy local business.
Better Local Visibility
With location tags on social media platforms, you can create more awareness of your small business in your local area. Whether you’re sharing a photo or a video, location tags can help your business appear in location-based searches within these platforms. How effective are these tags? On Instagram, location tagging results in a 79% higher engagement on posts than ones without a tagged location. This means you could get more exposure for your small business simply by putting your social media posts on the map.
Affordable Local Advertising
If you’re looking for ways to reach local customers and promote your business’ products or services online, social media also provides a budget-friendly paid advertising option with good audience targeting capabilities. Platforms like Facebook, Twitter, and Instagram have millions of users, which means your customers are likely already using these spaces and being exposed to ads from local businesses. Not to mention, social media advertising allows you to tailor ads to geographic areas and customer demographics so that you’re able to focus ads on a smaller group of people at a more affordable price.
Join Local Conversations
You can boost awareness of your business and make connections with customers, other businesses, and potential employees in your local area by using local hashtags on platforms like Twitter, LinkedIn, Facebook, and Instagram. For example, you could use hashtags with your city or neighborhood name (e.g., #Chicago, #LincolnPark) in your posts, as well as search for posts from others who are also using those hashtags. Because social media profiles serve as valuable search engines in their own right, positioning yourself locally with hashtags allows you to target people directly within your state, region, or city.