Local SEO Boosts Phone Calls & Website Clicks for Dentist


Pratt Dental logo
  • Client: Pratt Dental
  • Industry: Dentistry
  • Services: Website & Local SEO Solution
  • Results: 71% increase in phone calls; 50% increase in website clicks
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The Challenge

Pratt Dental needed a solution to help their local business grow. Their website was due for an upgrade, and they wanted to find ways to expand their reach in their market through their website and other digital marketing solutions.

The Solution

Our Website & Local SEO Solution was the perfect fit for Pratt Dental. This solution combines website design, website SEO, and local search optimization to help small businesses grow their online visibility.

We collaborated with Pratt Dental to design a website that represented their brand, was simple for customers to use, and included functionality such as new patient forms and online payment capabilities. Guided by extensive keyword research, we also rewrote all of the existing website copy for Pratt Dental. Balancing the brand identity while implementing important keywords throughout the site, the new content on the website was executed to help Pratt Dental show up in searches for important services and dental procedures.

Pratt Dental website screen shot forms page

For small businesses, local search optimization is a critical piece of the puzzle. By standardizing data across important local business directories and optimizing their Google Business Profile, we helped Pratt Dental gain visibility in some of the most visible and actionable areas of Google search results.

Pratt Dental website screen shot payments
  • Increase in Monthly Calls 71% 71%
  • Increase in Website Clicks via GMB 50% 50%
  • # of Discovery Searches 83% 83%

 The Results

Since launching their updated website, Pratt Dental has experienced significant growth, especially through Google Business Profile. Website clicks have steadily risen, while phone calls from their Google Business Profile listing have experienced significant growth YoY.

  • 71% increase in monthly phone calls through Google Business Profile
  • 50% increase in website clicks through Google Business Profile
  • Over 83% discovery searches vs. 17% direct and branded searches

Work with Us

We specialize in helping small businesses find success in search without massive budgets. Contact us today to learn more.