- Client: Hail Varsity Club
- Industry: Restaurant: Sports Bar
- The Challenges:
• First location for new restaurant concept
• No brand awareness
• Suburban location
• Difficult labor market
- Local Search Fuel by Hurrdat Services:
• Website & Local SEO
• Local Search Menu Management Add-On
• Google Business Profile Posts Add-On
- Results (first 5 months):
• 350,000+ Impressions (local & organic)
• 10k+ website visits (local & organic)
• Fully Staffed Pre-Opening
Starting from scratch, Hurrdat wanted to ensure Hail Varsity Club had a strong opening and continuous business by increasing local awareness and promoting in-house events.
To help Hail Varsity Club drive early business and grow local awareness, a strong website backed by local search optimization was essential.
Website Design & Optimization
We created an engaging restaurant website that worked alongside Hail Varsity Club’s Google Business listing on both desktop and mobile to boost the restaurant’s local search performance and provide seamless user experiences.
For a restaurant like Hail Varsity Club, their website needed to prioritize strong visuals that showed off their food and space, clear CTAs, and strategically built and optimized pages to rank for important search terms.
Local Search Optimization
To make it easier for customers to find Hail Varsity Club online, we created and optimized the restaurant’s online business listings across hundreds of local search directories.
Then, we shifted our focus to the most impactful local search directory—Google. We wanted our Google Business Profile to engage users and allow interested customers to convert right from the listing.
Work with Us
Let’s start the conversation about your business goals and work together to find the best solutions to move your marketing efforts forward. Get in touch with Hurrdat today!