Want your Google My Business listing to drive new business? Claiming your business on Google and setting up a Google My Business profile is a big start. But if you want to stand out from your local competitors, try these simple tips to make your Google My Business listing better!
Check Your Contact Information
One of the most important parts of any Google My Business listing is making sure the information you offer is correct. It’s vital that your contact information is 100% accurate so customers can figure out where and how to reach you. Make sure your business name is the same as it’s displayed on any signage. Check that your address, URL, and phone number are current. And update any hours of operation, including holiday hours.
With all of this information correct, you can avoid larger issues down the road that can lead to customer frustration. Additionally, with correct information, it makes it easier for Google to place you in relevant local search results, potentially leading to more people seeing your listing and contacting your business.
Select Your Business Category
Make sure you set a business category with your local business listing. With Google My Business, there are a lot of categories to choose from, so the more specific you can be, the better for appearing in local search results. Typically, you’ll want to choose at least one primary category and one secondary category to ensure your listing has enough information available for Google to use.
For example, if you’re a car dealer, but one that specializes in a specific type of vehicle, you can select “Car Dealer” as your primary category and then an option like “Mazda Dealer” to hone your listing a bit more. This could help you show up more often for searches like “Mazda car deals near me.”
Update Your Areas of Service
No matter how or where your business operates, it’s essential to set and update your service areas on your Google My Business profile. If you have a physical store, letting Google know what city or area codes you serve can help you appear higher in local search results for that area, making it easier to attract new customers.
For businesses that serve multiple areas, or even deliver across the country, Google now allows you to pick locations you serve outside of your physical business location. For example, if you’re based in Denver but offer services in Colorado Springs, you can indicate to Google that you want to appear in searches in both areas. If your business is looking to expand into a new market, be sure to let Google know by updating your service area so you can start appearing for searches in your new target market.
Take Advantage of Special Attributes
Utilizing Google My Business attributes can help your business stand out from competitors in an age where value-led shopping is hotter than ever. With people wanting to know where their money is going, you can now use your Google My Business listing to tell them. You can identify as a Black-Owned Business, LGBTQ-friendly, Transgender Safe Space, and more. You can even update your Google My Business profile with health and safety attributes, such as:
- Curbside pickup
- No-contact delivery
- Staff wear masks
- Mask required
- Appointment required
- Staff get temperature checks
- Temperature check required
Not only can these attributes do wonders in building customer trust, but they also help you do better in search. For example, if you identify as a Black-Owned Business in your listing, and someone searches for “Black Owned Businesses near me,” Google knows to show you in relevant local search results.
Write a Good Business Description
If you’re looking for a simple way to tell customers who you are and what you do, write a business description and add it to your Google local listing. This means customers can learn more about you in Google without having to click through to your website. On top of that, a business description gives you a chance to optimize your listing with valuable keywords that could help you show up in more results.
To create a description that searchers will see, Google My Business descriptions should adhere to the business description guidelines. The description space is valuable for potentially gaining some extra visibility, so it’s important that you stick to the guidelines to not have your description hidden in search results.
Add & Update Photos
Adding photos to Google My Business can help make your business stand apart from local competitors in Google search results. Using photos of your building exterior can let your customers know what to look for when driving up to your business, while interior photos can give a good first impression of how you operate.
Better yet, adding photos of services you provide or products you offer can help you convince potential customers to choose you over competitors—especially competitors who don’t have any photos on Google.
Optimize Questions & Answers
One area of Google My Business listings that often gets overlooked is the Questions & Answers section. Like a website FAQ page, Google provides a section to showcase common questions your business gets. There’s one caveat, however—anyone can provide an answer. Since you can’t turn this feature off, managing it is your only option. Take some time to add common questions to your listing, and be sure to answer questions fully.
In the event that additional answers are provided from people outside of your business, or that new questions appear within your listing, stay on top of providing correct information. This can be helpful for any searchers looking for information about what you offer and how you can help.
Publish Google Posts
Adding new content to your Google My Business listing through Google Posts provides a great opportunity for you to show how your company is different from competitors and even help drive new business. You can engage with customers by posting event updates or links to webpages where you’re highlighting new products.
What makes Google Posts worthwhile is that they don’t take much time to create, and they’re free! If you have an upcoming in-store offer you need to share, you want to promote a product, or you need to quickly share new hours of operation, Google Posts allow you to do that directly on your listing.
Need help managing your online business profile? Local Search Fuel by Hurrdat can help you optimize you claim, optimize, and leverage your listing to perform better in local search. Get started today!