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Optimizing Your Small Business Website for Local Search

May 7, 2021

90% of consumers head online when searching for local products and services, which means small businesses that have local-optimized websites are more likely to connect with customers through local search results. Not sure how to optimize your business website? Here are a few tips for improving local SEO!

Include Your City Name in Metadata

Search engines like Google look at webpage metadata (i.e., the title tag and meta description that show in search engine results) when deciding which websites to display and rank for certain search queries. For local search results in particular, that means Google is looking for metadata with local relevance. A simple way to show Google that your website is relevant for a specific local market is by including your city name in those titles and descriptions. For example, if you’re a florist in Omaha, NE, you might consider using a title like “Wedding Floral Services in Omaha, NE” for a page on your website that highlights your wedding services.

Use Local Keywords Across Your Website

Keywords are crucial for optimizing your small business website for your local market—and they’re more than just using your city name. Keywords can include anything from phrases related to your service offerings (e.g., floral services) to phrases related to your business type and location (e.g., florist near Dodge Street). When putting together content for your website, be sure to work in a few keywords related to your business and local service area on each page. This can help your website appear in local search results.

Create an Optimized Contact Page

Not only is a Contact page good for providing website visitors with helpful information about how they can reach you, but it’s also good to include on your website for local search optimization. By including a local citation (i.e., business name, address, and phone number) on this webpage, as well as an embedded map, hours of operation, driving directions, and other local details, you can tell Google where you’re located. And when Google knows your location, it can help you get found by customers searching for local services.

Add Your Local Citation in the Footer

Similar to how you would include your local citation on your Contact page, you should also include it in your website footer. It’s yet another simple way to tell Google where your small business is located. On top of that, the footer appears with every page on your website, so it creates a connection between all of the business content on your website and your local citation. Again, this is helpful for Google to understand where and when to show your webpages for locally relevant search queries.

Set Up Pages for Multiple Locations

If your small business happens to have multiple locations in the same city or even locations in different cities, you should create pages on your website for each business location. Not only is this helpful for site visitors who may be looking for contact information for specific locations, but it also shows Google that your business serves different areas and should appear in local search results for locations outside of your main location. When building these pages, be sure to include local citations for these locations on the page.

Need help managing your local business listings? Local Search Fuel by Hurrdat is designed specifically to help small businesses claim, update, and manage their local listings. Get started today!