Website Revamp & Local SEO Sparks Rapid Growth for Kremer Funeral Home

Overview

- - Client: Kremer Funeral Home
  - Industry: Funeral services
  - Services: Website & Local SEO
  - Results: Rapid growth in organic traffic and Google Business Profile actions

The Challenge

Kremer Funeral Home needed a solution to drive more business through their website. They were previously using a website platform designed for funeral homes, but it wasn’t helping them drive the traffic needed to reach new clients.

The Solution

Kremer Funeral Home didn’t want their website to be like other funeral home websites. They wanted to show their more personalized approach to helping families going through difficult times, and that’s the website experience we created for them. Featuring their team prominently on the website and being completely transparent by sharing pricing were two ways that Kremer Funeral Home’s new website separated them from other local funeral homes and built trust with those looking for a funeral home they can trust.

To help Kremer Funeral Home’s website get found in local searches online and reach new clients, we used keyword research to learn what terms local clients might use to find funeral services and implemented those in the website content. We also optimized their Google Business Profile, as well as their local business listings across hundreds of online directories, to improve their visibility in Google local search results.

Kremer Funeral Home website screen shot rates

Organic Visits

Clicks/Year via GBP

Calls/Year via GBP

Direction Requests/Year via GBP

The Results

Immediately after the new website was launched, Kremer Funeral Home saw an increase in traffic and clients, and they’ve continued to see this success for the last three years.